Favourite fat cat Garfield, creation of American cartoonist Jim Davis, first appeared as a comic strip, syndicated in 41 US newspapers, on 19/6/1978. The illustration above, showing Garfield and Jon Arbuckle, is a panel from that first outing. Didn't they look different?! Especially Garfield. Gradually, the characters evolved. By the early 1980s, Garfield was recognisable as the Garfield we know today, but it still took some years before he stood up on two legs. Studying pictures of Garfield over the years is fascinating.
Garfield is greedy, cynical and lazy. He has a passion for lasagna, a love/hate relationship with Odie, the dog, and is pretty loyal to his not-terribly-bright owner, Jon Arbuckle, all things considered.
This advertisement appeared in a Cambridge, England, newspaper in December 1983. The local branch of Clinton Cards was introducing the city to a flood of Garfield merchandising.
I have had several queries about the "1978" copyright label on some Garfield merchandise. This refers to the year the character was first copyrighted. If you have an early Garfield toy, mug etc, it will have been manufactured in the 1980s. As can be seen in the illustration at the top of this post, Garfield looked rather different in 1978!
Garfield creator Jim Davis’ company, Paws, Inc, was founded in 1981 to take care of the creative side of the Garfield licensing business. -
This girly, wearing a "Frankie Say Relax" T-shirt with very fancy lettering indeed, nipped out to her local Bejam's one morning. On her way home, she spotted this major celebrity presiding over the re-opening of her local Post Office, which had been closed for a refit.
Swoon, swoon!
Well, it seemed to be love at first sight, but in reality the celebrity had simply spotted the frozen lasagna in her shopping bag. We tried to warn her that it was only cupboard love - but would she listen?!
This card was received by me on my 21st birthday in 1986 and originally had a plastic "key to the door" stuck to the top right hand corner. I was quite a fan of Garfield back then and still enjoy reading the comic strip today. In the 1980s, Garfield posters adorned my bedroom wall, my tea was drunk from aGarfield mug and a Garfieldcuddly toy lived under my bed.
And sometimes in my bed, if I had nobody else to cuddle.
Did you take Garfield for a ride in your motor?!
A Christmas card from 1988.
The wit inside the card!
This Garfield phone was available in the Index catalogue from September 1989 onwards.
The '80s Actual blog is designed to be an antidote to all those television shows and on-line articles of recent years which examine pop culture - and frequently get it hopelessly wrong!
If you sat watching the BBC's "I Love The 1970s" and exclaimed over items being shown "I could swear that was 1968!" or "Wasn't that 1981?" chances are you were right.
If you look at certain '70s fan sites and think a lot of the material written about is actually from the '80s, you are almost certainly correct.
If on-line encyclopedia articles which state that pop culture of 1983 is really 1977, or similar, have you wishing for reality, then '80s Actual is for you.
There is a huge drive in the media and on-line to negate the 1980s, to attribute that decade's innovations and fond memories to other decades, and basically to present it as a completely vapid ten years, not worthy of examination.
I'm not sure why. Perhaps it's just comforting to have a decade people can scapegoat and declare "HORRIBLE"?
This blog is based on actual memories, media footage (thank you, YouTube!) and snippets of newspaper and magazine articles from the 1980s. If you read it here, I think you can rest assured it's accurate, though I can take no responsibility for the newspaper reports from the decade!
The '80s Actual blog examines the decade's news stories - from the emergence of Lady Diana Spencer into the public eye in 1980, to the fall of the Berlin Wall in 1989.
Was it simply "The Greed Decade" as many like to claim? I think not - the '80s saw the emergence of yuppies, but also Red Wedge, the Greenham Common Peace Women, and increasing concern for the environment. It may be convenient to scapegoat the '80s as the cause of all known ills, but the reality of the decade was far different - absolute bedlam, as Right fought Left, idealism fought corporate ambition. The election ofRonald Reagan as American President in 1980, and his second victory in 1984, had a far more decisive effect on the international political landscape than the three successive general election victories of UK Prime MinisterMargaretThatcher in 1979, 1983 and 1987.
Musically, the 1980s saw the beginnings of House Music, the exciting and still evolving world of synths taking centre stage, the evolvement of Rap music into the fully-fledged Hip Hop scene, Band Aid and Live Aid, great Indie, startling Acid House, and Raves...
And there was so much more! The decade truly had something for everyone - and provided a welcome escape for a while from the long-running and boring saga of flared trousers as fashion, begun back in the 1960s!
It was a brilliant decade for telly - bringing us such wonders as A Very Peculiar Practice, Inspector Morse, Spitting Image, Hot Metal, The BeiderbeckeTrilogy and Edge of Darkness.
The 1980s also saw the creation ofThe Simpsons, Twin Peaks, and other wonderful (often groundbreaking) American TV showslike Kate & Allie, Cheers, The Golden Girls, Married... With Children, The Cosby Show, Roseanne, and Hill Street Blues.
The '80s gave us some wonderful UK TV ads. Remember Ted Moult advertising double glazing at the Tan Hall Inn with "Fit The Best - Everest"? Remember the Weetabix gang? Remember theScotch video tape skeleton ("Re-record, not fade away"?). Remember the romantic yuppie couple in the coffee ads? And what about "Lotta Bottle"?
In fact, the '80s totally transformed our telly viewing, bringing us Channel 4 and Sky TV.
There are also also '80s Actual sister blogs taking us back to the '70s and '60s - The Real 1970s and Spacehopper.
The view of the 1980s presented here is from an English perspective - much of the original '80s material used is from England, but I hope this blog will prove useful and enjoyable to people in the other nations of the UK and much further afield.
2 comments:
That phone is about £105 in today's money!
Good heavens! I've still got one of them!! :)
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