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6.6.12

BBC Cashes In On EastEnders...

DOSH! DOSH! DOSH! Auntie Beeb - AKA the BBC - had a very nice not-so-little earner going on in the mid-to-late 1980s - courtesy of that brash new soap EastEnders! You could buy all sorts of EastEnders goodies - simply squillions of things - even a novel detailing Andy and Debs's back story - so how would real life beer fans fancy paying out for some of the brews sold over the bar at the Queen Vic? Cut to 1988 newspaper article:

The Beeb is planning to make millions by selling Dirty Den's bitter all over Britain.

Flooding the market with EastEnders' ales is the latest plan in a BBC campaign to milk Albert Square for every last penny.

Already the top soap is bringing its bosses more than £1 million profit a year.

But that could be more than doubled as the cash-thirsty corporation gets set to rival the top brewers.

Insiders at BBC Enterprises - the selling arm of the BBC - have revealed that executives are now searching for the right company to make the beer.

Among the BBC brews set to be stacked on the shelves in pubs, off-licences and supermarkets are Churchill ale, Luxford and Copley Strong Bitter and Melbourne Star lager - all sold in Den's pub.

The beer would join scores of EastEnders' spin-offs already taking the world by storm. For all over the globe people are raving about the goings-on in Albert Square.

Besides the actual programme, the BBC is selling EastEnders' underwear, mugs, T-shirts, cut-glass, calendars, stationary, records, books, videos and will soon launch an EastEnders' board game.

Sue Osman: "'Ere, Ali, if they're gonna be sellin' Den's beer, wot about my bacon sarnies? Why 'aven't the BBC been in touch with us?"

Ali Osman: "Do you really wanna know, Sue?"

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