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27.4.11

Charles And Diana, 1981: Video 2000 - The Best Choice For The Royal Wedding...

July 29, 1981, saw Lady Diana Spencer marry HRH Prince Charles, and what a day it was. The wedding was a glorious spectacle of pomp and ceremony - and just look at the train on Diana's dress!

1981 was a highly memorable year, with the
Royal Wedding, the Rubik's Cube craze, illegal CB radio usage going into overdrive before legalisation in November, and the inner city riots which rocked England.

It's a year I'll never forget - and it seems almost impossible to accept that it is now thirty years ago. Yes, THIRTY!!!

And we have another Royal Wedding in the offing for 2011.

Were you one of those glued to the Royal Wedding on the telly back in 1981? Did you video it? If so you were lucky because not many people had a VCR in 1981. 5% of the population in 1980 were lucky enough, and the Royal Wedding did cause a small leap in sales and rentals of VCRs, but I didn't know anybody that had one. They were very uncommon in 1981.

By early 1985 the figure stood at 25%.

Still, some were lucky enough to be able to use this uncommon device on that very uncommon occasion.

I was fascinated to find the ad below in the Daily Mirror, July 13, 1981, for Video 2000.

Video WHAT?!!! you splutter.

Well, for a time in the early 1980s, Video 2000 was a serious competitor for VHS...

THE PERFECT MATCH. THE PERFECT REPLAY.

Some souvenirs of the royal wedding will be more authentic than others, like the Video 2000 cassette. Philips have spent six years developing the only cassette that will record the whole event. It's all part of the new Video 2000 system.

THE ONLY VIDEO CASSETTE THAT CAN GO THE DISTANCE

No ordinary video cassette can contain all the emotion of a royal wedding.

Especially when proposed TV coverage is 7 hours long.

The unique Video 2000 cassette will record up to eight hours, because it simply flips over like an audio cassette.

Hour for hour it is one of the cheapest forms of video recording around. It leaves the others waiting at the church.

THE MOST ACCURATE PICTURE EVER

To improve your video picture Philips have invented a totally new tracking system: Dynamic Track Following. It actually lays down a pilot signal during recording.

On playback the video heads continually compare the video track with this original pilot. The result is the most accurate picture ever.

Video 2000 is so accurate that it needs no tracking control - the knob other video users have to twiddle when playing a tape recorded on another machine.

Your video 2000 machine will play any Video 2000 cassette perfectly. And that goes for pre-recorded cassettes too.

A ROSY FUTURE

Video 2000 is here to stay. It has been adopted by over twenty major European brands. Why not see the Philips VR2020 recorder at your Philips Video dealer. It will handle July 29th royally.

Philips Video. Simply years ahead.

VIDEO 2000. If you've been waiting for Video, it's arrived.

Daily Mirror, July 30, 1981:

There is a glowing moment every bride remembers. When she steps into the sunlight for the first time - as a wife.

For Lady Diana Spencer it was something more. She walked into St Paul's Cathedral as the daughter of an earl. She walked out as the next Queen.

How certain things seemed back then. And what a day of joyful optimism the twenty-ninth of July, 1981, was - even for the vast majority of us - those without video recorders!

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