Beattie Bellman was created by Richard Phillips of the J Walter Thompson advertising agency in 1987. And she was originally to have been called Dora.
The BT Beattie ads were launched in late 1987. Maureen Lipman states in the 1989 script book You Got An Ology? that the recording of the first ten ads, accomplished in just over two weeks, took place either side of the great gale of October 1987!
Those first ten ads included the legendary "Ology".
Here's what a recent BT on-line history said about Mrs Bellman:
1987: A star is born and Beattie takes the nation by storm. Maureen Lipman's Jewish granny goes on to star in 32 TV commercials and contributes the word "ology" to the English language.
Beattie made her screen debut in December 1987.
Beattie's family, included husband Harry (Geoffrey Chiswick), son Melvyn (Linal Haft), and daughter Elaine (Caroline Quentin).
The word "ology" became a major catchphrase and Beattie haunts Maureen Lipman to this day!
The ads won so many awards that Beattie must have had her mantelpiece reinforced with steel and concrete to support them all.
One of my all-time favourite ad series.
The 1987 BT "Ology" ad.